Strategic Framing Works(s): How Microcredit Loans Facilitate Anti-witch-hunt Movements, Feb 17 2012

This article shows how a social movement organization focused on microcredit loans is able to mobilize a community against its own cultural practice of witch-hunts. Successful mobil- ization against witch-hunts are possible when two conditions are met: first, when activists are able to tap into microcredit groups’ social capacity for collective mobilization (defined by ties of mutual dependence, reciprocity, and friendship); and second, when activists are able to use strategic framing to present a coherent argument about the congruence of microcredit and anti-witch-hunt goals. In this context a master frame (women’s development) emerged that effectively forged the seemingly disparate goals of microcredit loans and anti-witch-hunt campaigns into one synthetic movement. In contrast, successful mobilization against witch-hunts was difficult in areas where the activists did not have access to the microcredit networks or were not able to strategically frame the campaign.

See full article here

No comments yet

Comments are closed